[ book tip by Michael Boyle ] "Think video games are kids' stuff? Think again. Provocative new data show that video games have created a new generation of employees and executives - bigger than the baby boom - that will dramatically transform the workplace. And according to strategists John C. Beck and Mitchell Wade, managers who understand and harness this generation's distinct attributes can leap far ahead of their competition. Got Game shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation. Though little-noticed, these 90 million rising professionals, through sheer numbers, will inevitably dominate business - and are already changing the rules. Although many of these changes are positive - such as more open communication and creative problem solving - they have caused a generation gap that frustrates gamers and the boomers who manage them. Got Game identifies the distinct values and traits that define the gamer generation - from an increased appetite for risk to unexpected leadership skills - and reveals management techniques today's leaders can use to bridge the generation gap and unleash gamers' hidden potential. John C. Beck is president of North Star Leadership Group, senior adviser at Monitor Group, and senior research fellow at UCLA's Center for Communication Policy. He is co-author of The Attention Economy (HBS Press, 2001). Mitchell Wade develops information tools and strategy for firms like Google, RAND, and Charles Schwab."

Source: http://harvardbusinessonline.hbsp.harvard.edu/

[ book info ] Beck, John C. & Wade, Mitchell, : Got Game. Harvard Business School Press, Boston, 2004 . ISBN: 1-57851-949-7.